It’s a common problem for new online writers: how to charge enough to make it worth the time.

Paul Hancox, the author of Write To More Money, worked for a high-end home improvement business. Over the years he discovered many ways to overcome his prospects objections to higher prices. While home improvement and writing are quite different vocations, many of the sales techniques are universal. He takes the best sales methods from his previous career and complements them with new ones that are specific to online writing.

Many guides on this topic cover the same basic points. All too often, the information is out of date (anybody remember Overture?). One of the things that sets this title apart is how up to date the information is.

As a side note, it would have been nice to see more professional formatting. There is a lot of solid information, and having a clickable table of contents would make it easier to refer to favorite sections. It’s not “pretty”, but this is a report on writing, not graphics.

Write To More Money goes into the truth about writing for a living. No sugarcoating here – the only way to overcome obstacles is to know what they are. Paul then shows how to stop following the herd and create a unique position for your writing. Some tips for improving writing are included, but that is not the focus of the report.

This essence of this guide is how to charge what your writing is worth and covers the psychology behind what people are willing to pay, and why.

After establishing a strong case for writers the report gets to the “meat” – basically that whatever type of writing you are selling, you are also a marketer – and it’s how you market that determines how much you can charge. What it all comes down to is differentiating yourself from all of the other writers out there. From turning prospects away from the competition to offering value-added services.

The sales techniques used in the report are done in a way that is easy to understand and relevant to writers, but many of these tips apply to selling anything online. Examples are scattered throughout the report to illustrate what the author is talking about.

Toward the end of the report a good overview is given. If you are in a hurry, or want a summarized version, skip to page 89 for a quick recap; referring to earlier sections for parts you don’t understand

After reading the report you will have discovered ways to raise the prices for your writing – without feeling guilty or anxious. This is important for people who think of themselves as writers first, and marketers second.

The last few pages consist of an article Paul wrote to sell another product. While that may turn some people off, I thought it was an excellent encapsulation of the whole report.

To be honest, I still feel like there was something missing, but over all it’s a good investment for struggling writers who are willing to follow the author’s suggestions. Let’s say you discover only one technique that allows you to charge $2 more per article; write 14 such articles and the report has paid for itself. But, because you can use what you learn over the course of your writing career, it’s more likely that you will come out ahead, many times over. And that is something that should be considered for any product.