Tiffany Dow’s Building an Ebook Empire is a manual suited for internet marketers at all stages of development.  It’s the best book I’ve ever read on how to create and market an information product.

This book covers all aspects of researching and marketing your own written information product.  It even includes the technical details (such as how to create a sales and download page, code for banner and text ads, etc.).

While Building an Ebook Empire is mostly concerned with researching and marketing your ebook, it comes with a special report on how to write your info product–even if you don’t consider yourself much of a writer.

Miss Dow starts out with an quick overview of niche info product marketing.  She has written for several different “gurus”, as well as for herself, and gives us some hard-won wisdom in this first chapter.

She then in the second chapter explains the all-important foundation of any internet marketing venture: keyword research.

She explains why keyword research is so important (it’s not just for SEO–a fact many people seem to miss out on) and how to use it to figure out product ideas.

The ebook also explains how to reasearch, how this research will affect your ebook’s sales site, and gives links to several different keyword tools.

One chapter is given over to the importance of sales copy (do NOT skip this chapter), and the next one tells you where and how to set up shop online.

This chapter is one that has been sadly lacking from every other “how to create your own info product” I’ve ever read.

Tiffany Dow understands that most of us who get into IM these days are not necessarily technically skilled–or even proficient!  It is refreshing to finally find an info product that gives the low-down on how to actually make a sales site!

This information can take the person who has zero idea how to even host a website, and teach them how to set up a sales page, delivery system, and a shopping cart or storefront.

The ebook then explains branding and the pre-launch–something else the guru never tell you much about (unless they happen to be Frank Kern–but many of us just don’t have the $2k for Mass Control).

Tiffany tells you what kinds of sites and pages to use, as well as how to get some free exposure for them.  Free, at least, in terms of money–these will take up a bit of your time.  She also includes responsible information about pay per click advertising.

This chapter also covers promotion via social media.  In fact, the ebook could stop right here and you would have an excellent guide on how to create and thoroughly market an ebook.

But Building an Ebook Empire doesn’t stop there.  Miss Dow reminds us that no customer should be a one-time customer.  She discusses the importance of a list and explains how to run a good one.

The next chapter is about how to set up an affiliate program and what you should offer your affiliates.  All I can really say about this chapter is that it can mean the difference between making “good money” vs. creating substantial long-term passive income.

She rounds out this excellent ebook by explaining how to dominate a niche by not only coming up wit new products, but positioning yourself as a niche athority as well.

This is the most thorough and concise guide to marketing an info product I have ever read.  Highly recommended.