Zedo has released a new, self-service platform that allows marketers to create their own social networking ads.

Essentially, Zedo will allow marketers to purchase ad templates, including fully skinnable interfaces, which can be modified to suit different social networks. Marketers can purchase text ads, image ads or create unique flash-based ads using a drag and drop tool.

In addition, marketers can use Zedo’s sequencing tool to choose the sequence of ads seen by consumers. There is also an an ad hoc reporting system to enable marketers to view information from all campaigns running on all relevant networks.

Source: Kristina Knight, “New platform enables self-serve social ads”, BizReport, November 10, 2008

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