Advertisers running display ads on Google’s YouTube have grown 10-fold in the last year.

According to Google’s Barry Salzman, managing director of media and platforms for the Americas, YouTube display advertisers are placing more and more display ads – including videos and graphical marketing messages – on YouTube.

No question, Google is stepping up efforts to boost its non-search based ad revenues. In January 2010, Google CEO Eric Schmidt mentioned that “the next big business for us is display.”

Source: Brian Womack, “Google’s YouTube Increases Display Advertisers 10-Fold,” Bloomberg, May 3, 2010

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