In its recent case study profiling H&R Block, MarketingSherpa revealed a cool idea you might want to test to generate buzz (traffic and ultimately conversions) for your online business:invite people to submit YouTube videos in return for a prize.

In H&R Block’s case, the company invited people to submit 3 minute videos describing how they would use their tax refund.

The winner, as voted by viewers, would win $5,000 and have their video displayed on the home page of the H&R website. The initiative resulted in 130 people submitting entries and the YouTube videos getting more than 1.6 million views. Nice.

Source: Case Study, “H&R Block Gets Big Buzz Through Social Media For Digital Products: How To Test and Pick Channels”, MarketingSherpa, October 30, 2008

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This entry was posted on Friday, November 7th, 2008 at 12:12 am and is filed under Kikabink Lab, Social Media, Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.