Google may not know how to properly monetize YouTube yet, but if it got a dollar for every view… that would be a nice $5 billion in July. From Americans alone.

According to comScore, Google attracted 5 billion U.S. online views from 91 million viewers in July 2008. That’s an average of 54.8 videos per viewer. Meanwhile, over at MySpace, 51.4 million viewers watched 400 million videos (7.8 videos per viewer).

And while the average online video was 2.9 minutes, the average time spent watching online videos per user was 235 minutes – just shy of 4 hours.

Does 4 hours watching online videos per month seem like a lot? Not when you consider that the average American spends something like 4 hours per day watching TV! (I made that up, but I bet I’m close.)

Source: comScore, “YouTube Draws 5 Billion U.S. Online Video Views in July 2008″, Press Release, September 10, 2008

Related Articles:

• Google/YouTube Has 85 Percent Share of U.S. Online Video
• U.S. Online Video Usage Soars in December
• U.S. Internet Users Watch 13.5 Billion Online Videos in October
• 8 out of 10 U.S. Internet Users Watch Online Video
• 83.1 Percent of U.S. Internet Users Watch Online Video3

This entry was posted on Friday, September 26th, 2008 at 12:02 am and is filed under News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.