Younger Baby Boomers Consume The Most Video
By Anna Johnson on April 3rd, 2009Research by Ball State University’s Center for Media Design (CMD) and Sequent Partners reveals that younger ‘baby boomers’ – those aged 45-54 years old – consume the most video media.
The study, which was conducted for the Council for Research Excellence (CRE), involved tracking the video consumption habits of 350 Americans.
It found that younger baby boomers watched, on average, 9.5 hours of video media per day. Across all age groups (18 to 65+) , the average was 8.5 hours per day.
Of course, when the researchers tracked video consumption, they tracked a wide variety of video consumption types. These included watching television, using computers (including the web, email, instant messaging and stored or streaming video), using mobile devices, and viewing ‘all other’ screens, including display screens in out-of-home environments, in-cinema movies and other messaging and even GPS navigation units.
Even so, television was still the most popular form of video consumption, with the study finding that American adults, on average, spend slightly more than 5 hours watching live TV per day.
No other form of video consumption came even close, with total average computer time (including visiting websites, emailing, instant messaging, using software, and watching video on computers) amounting to less than 2.5 hours per day.
