Younger and Lower Income Web Users More Click-Happy?
By Anna Johnson on October 17th, 2008A new survey suggests that younger and lower income web users are more likely to click on certain ad formats than older and wealthier users.
A survey of 14,000 web users conducted by iPerceptions in August found that 31 percent of respondents under 25 said they were likely to click on a video ad, compared to 21 percent for those aged 25 to 24, and 14 percent for 35-to-44-year-olds.
What’s more, 36 percent of those who clicked on text ads had an annual income below $50,000. This finding coincides with similar research by Starcom and AOL which found that heavy clickers had a household income of less than $40,000.
