Yahoo is testing a new module for Yahoo! News called ‘Infinite Browse’ which will allow Yahoo News users to view search results related to a given Yahoo News item without leaving the page.

Currently available to a small number of Yahoo News users, Infinite Browse involves the display of a box below an article displaying images, videos, news articles, slideshows and search suggestions related to the topic you’re reading about.

According to Caroline Tsay, Director of Product Management, Yahoo! Search and Marc Davis, Product Manager, Infinite Browse will essentially display search results without requiring you to perform a search.

Yahoo’s internal data indicates that user engagement with Infinite Browse is already twice the amount they’ve seen with similar features. Yahoo plans to introduce Infinite Browse to all Yahoo News users ‘as soon as it is ready.’

Source: Caroline Tsay and Marc Davis, “More Search-Powered Features on Yahoo!”, Yahoo Search Blog, August 6, 2010

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