Yahoo has launched ‘Yahoo Web Analytics’, a free web analytics tool to rival Google Analytics.

Yahoo Web Analytics is a re-branded version of IndexTools, a paid analytics platform Yahoo purchased earlier this year. At the time, IndexTools was widely regarded as being superior to Google Analytics.

Like Google Analytics, Yahoo Web Analytics provides statistics on web traffic, sales, and advertising performance. It also offers traffic alerts, custom reporting structures, and live cost analysis that incorporates dynamic search engine pricing data.

Initially, Yahoo Web Analytics will be available only to 13,000 Yahoo Small Business hosting customers, along with advertisers who use Yahoo Custom Solutions and Yahoo Buzz Marketing. Other Yahoo advertising customers will get access to the tool later this year. Paid IndexTools customers are now getting the service for free.

Source: Zachary Rodgers, “Yahoo Unleashes Answer to Google Analytics”, The ClickZ Network, October 9, 2008

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