comScore data shows that the online display advertising networks of Yahoo and AOL reach the most U.S. Internet users. Based on September figures, Yahoo reaches an estimated 85.9 percent of U.S. Internet users, just slightly more than AOL, estimated to reach 85.7 percent.

Rounding out the top three is Google, with an estimated 82.7 percent share of the U.S. online display advertising audience. Here is comScore’s list of the top 10 U.S. display ad networks by reach:

1. Yahoo! Network: 85.9 percent
2. AOL Advertising: 85.7 percent
3. Google Ad Network: 82.7 percent
4. ValueClick Networks: 79.8 percent
5. Turn Media Platform: 76.4 percent
6. 24/7 Real Media: 76 percent
7. AdBrite: 73.8 percent
8. Collective Network: 71.9 percent
9. Specific Media: 71.8 percent
10. Microsoft Media Network U.S. 70.9 percent

Source: Jack Marshall , “Top U.S. Online Ad Networks by Reach, September 2010,” ClickZ, October 12, 2010

Related Articles:

• The Top 50 U.S. Ad Networks For January 2009
• Top 50 Advertising Properties – October 2009
• Google Dominates Internet Advertising with a 93.9 Percent Share of the Online Ad Market
• Google/YouTube Has 85 Percent Share of U.S. Online Video
• Smartphones Dominate Mobile Browser and App Use

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