The deal allowing Google to run ads against Yahoo search results sure has stirred up the media industry. Now the World Association of Newspapers (WAN) – a group representing newspaper publishers across the globe – has voiced its dissent over the deal.

WAN has stated that the agreement will limit competition, increase search ad prices, and exacerbate Google’s domination over the Internet advertising industry.

Members of WAN don’t just rely on Google and Yahoo for advertising revenue (as Yahoo Publisher Network and Google AdSense partners) but also buy search ads in order to drive traffic to articles and other content. WAN believes the current level of competition between Google and Yahoo is essential for ensuring both decent advertising returns (i.e. their share of Adsense or Publisher Network revenue) as well as competitive paid search prices.

Source: Kate Kaye, “Global Newspaper Group Pans Google/Yahoo Deal”, The ClickZ Network, September 15, 2008

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