Women Use The Internet To Make Shopping Decisions
By Anna Johnson on June 7th, 2010A study of women by iVillage and SheSpeaks indicates that women are using the Internet to make shopping decisions.
According to the survey of 1,581 U.S. women randomly chosen from the SheSpeaks panel, 81 percent of women have visited a superstore website in the past month, 70 percent visited a food/beverage brand website and 69 percent visited a health/beauty brand website.
Women also actively read email newsletters they receive from companies (61 percent read emails from food/beverage brands, 55 percent from health and beauty brands and 53 percent from superstores).
Furthermore, women spend between 6 and 60 minutes preparing for a shopping trip. They spend this time doing product research online and offline, looking for coupons in multiple channels, reading email newsletters, among other things.
