Why You Need To Build A List
By Anna Johnson on July 22nd, 2008A few years ago the top priority among businesses selling products and services on the Internet was to attract as much traffic to their websites as possible. While generating traffic remains a top priority… there’s another goal that is actually more important for many Internet based businesses.
It’s building your list of optin subscribers (people who voluntarily “opt in” to accept your offer).
Studies show that around 97% of first-time visitors to your website never return. That means you miss out on 97% of your potential customers. On the other hand, if you have an “optin offer” – an offer that entices people to join your list or database, you’ll likely keep a good portion of those visitors. In fact, a really powerful offer may convince over 50% of your visitors to sign up to your list!
This means people you can communicate with – and market to – over and over again (for as long as they remain on your list).
So what kind of offer can you make to encourage people to join your list? What should you actually do with your list? Can you motivate people to join your list AND buy from you at the same time?
I’ll be answering these and other questions over the next few weeks as we discuss a range of list-building strategies. If you haven’t already, I urge you to seriously consider implementing these in your Internet marketing program.
Next time we’ll talk about the kind of offer to make in order to get as many people as possible to opt in.
