Who Won The Olympics Web Coverage?
By Anna Johnson on August 26th, 2008According to Nielsen, the gold goes to… Yahoo. Averaging 4.7 million unique visitors a day through August 18, Yahoo edged out the official U.S. Olympics broadcaster, NBC, with an average of 4.3 million uniques per day.
The third-ranked site, AOL’s Olympics section, had 1.3 million visitors a day.
Of course, we can’t rule out a last-minute rally from NBC since the results for the days following August 18 aren’t in yet…
Source: Brian Stelter, “Web Audience for Games Soars for NBC and Yahoo”, The New York Times, August 25, 2008
