Who Else Wants To Survey 500 Million Facebook Users?
By Anna Johnson on August 1st, 2010Facebook is releasing Facebook Questions, a polling service that will allow you to poll other Facebook users. Currently being rolled out to 3-5 million users, the service will allow you to pose a question to other Facebook users who share your interests.
Strictly speaking, you won’t be able to poll all 500 million of Facebook’s members. Facebook Questions’ technology will select Facebook users according to their interests in order to see who is best able to answer your question. Your question will, however, be displayed to your Facebook friends.
Facebook Questions will be public, and will therefore display the identity of everyone who asks and answers a question. You’ll be able to pose a question from the Questions tab (in the left navigation section of the site), in the publisher appearing at the top of your Facebook page, and even in the Facebook search box.
Questions can include photos and polls, and you can also tag questions with topics. If someone else has already asked the same question you can ‘follow’ that question to track the answers.
As an Internet marketer, you can probably see the massive potential of Facebook Questions in terms of performing market research. Presumably, Facebook will also make considerable use of the data gathered. The company may, for example, sell it to marketers or use it to help advertisers better target their Facebook advertising campaigns.
