Which Ad Formats Get The Most Clicks?
By Anna Johnson on October 20th, 2008Banner, rich media, text, video. Which type of ad format do you think gets the most clicks?
Well, you might be surprised – or not surprised at all – to learn that text ads get the most clicks according to a survey of 14,000 web users by iPerceptions.
The iPerceptions survey, conducted in August, found that 25 percent of respondents said they would be likely to click on a text link, compared with 20 percent who said they were likely to click on a right side banner, and just 12 percent likely to click on a top-banner.
Of those surveyed, only 11 percent said they were likely to click on video ad units, while 7 percent were likely to click on interactive units, and 4 percent were likely to click on interstitial ads.
Regular visitors to a website were the most likely to click on ads, with 33 percent of weekly visitors to a site prone to click on text ads, and 29 percent of daily visitors likely to do so. Only 15 percent of monthly visitors were inclined to click, while 17 percent of first-time visitors were prone to click.
Just one problem with this survey: it’s based on what people SAY they do, rather than what they actually do.
