Recently my husband typed the following into Google: ‘buddhist meditation cushions’ (with no quotes).

Click here to view a screen capture of the pay-per-click advertising results.

Anything wrong with this picture?

Who knows how many people were (or are) clicking on that link, or how much money has been wasted. Last time I checked, ‘meditation’ cost $1.46 per click. Sure, it’s cheaper than the click cost of ‘mediation’ which is $2.04 per click, but somehow I don’t think that justifies its use in this particular PPC campaign…

Related Articles:

• Pay-Per-Click Pitfalls To Avoid
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• Quick Tips For Advertising On Google’s Content Network
• Twitter Introduces ‘Promoted Tweets’ Advertising Program (aka How Twitter – and Internet Marketers? – Will Monetize Twitter)
• Your Pay-Per-Click Advertising Checklist

This entry was posted on Monday, August 10th, 2009 at 5:00 pm and is filed under News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.