What’s Wrong With This Search Marketing Picture?
By Anna Johnson on August 10th, 2009Recently my husband typed the following into Google: ‘buddhist meditation cushions’ (with no quotes).
Click here to view a screen capture of the pay-per-click advertising results.
Anything wrong with this picture?
Who knows how many people were (or are) clicking on that link, or how much money has been wasted. Last time I checked, ‘meditation’ cost $1.46 per click. Sure, it’s cheaper than the click cost of ‘mediation’ which is $2.04 per click, but somehow I don’t think that justifies its use in this particular PPC campaign…
