What Makes More People Subscribe To an Optin List?
By Anna Johnson on October 17th, 2008Based on its survey of 1,400 consumers across the United States, MarketingSherpa has concluded that most people WANT to opt-in to a list.
In particular, at least 50 percent of people are at least ‘somewhat more likely’ to subscribe if offered any of the following benefits:
- A guarantee that you won’t share their address with other companies: 43 percent much more likely, 23 percent somewhat more likely.
- Special pricing for email subscribers: 32 percent much more likely, 29 percent somewhat more likely.
- Ability to customize how frequently you receive emails: 27 percent much more likely, 30 percent somewhat more likely.
- Ability to customize the information you receive to meet your needs: 25 percent much more likely, 32 percent somewhat more likely.
- ‘First look’ at new products, services: 22 percent much more likely, 28 percent somewhat more likely.
Of course, don’t take MarketingSherpa’s – or even these 1,400 consumers’ – word for it. Your own test results will be much more conclusive.
Source: MarketingSherpa, “2009 Email Marketing Benchmark Guide Excerpt”, MarketingSherpa, October 8, 2008
