What Makes an Internet Marketing Company a Top Workplace?
By Anna Johnson on June 16th, 2010What makes an Internet marketing company a top workplace? Ask automotive online marketing company, Dealer.com. Dealer.com was recently named as one of the 20 ‘Top Small Company Workplaces 2010′ in North America by Inc. magazine and Winning Workplaces.
Inc. magazine’s Top Small Company Workplaces list recognizes small to mid-sized businesses that meet certain measures in creating a workplace that facilitates happy employees and successful business results. To qualify for the list a business must be independent (not part of a larger corporation), have less than $500 million in annual revenues, employ 750 or fewer employees, and have at least three years of business history.
Founded in 1997, Dealer.com has 271 employees and made $51.3 million in revenues in 2009. According to Inc. magazine, the company’s approach to training, in particular, helped it stand out as a top workplace.
Dealer.com uses an online learning system called uFuel which teaches staff skills ranging from software basics to management skills. Dealer.com also provides company leaders with a 52 week Leadership Development Program involving MBA standard courses designed for the company by professors at the Champlain College business school.
Dealer.com is also notable for its 63,000 foot ‘Green Certified’ corporate headquarters and its staff benefits package. The company’s Burlington, Vermont headquarters includes a 35,000 square foot fitness facility, basketball and tennis facilities, and an in-house organic cafe. Dealer.com workers get retirement benefits, full medical, dental and vision benefits, half-price ski pass at local mountains, free access to the fitness center, and a casual dress code.
Making the Top Small Company Workplace list is the latest in a number of awards and accolades Dealer.com has recently received. Dealer.com was named the 2009 Top Rated Website Provider on DrivingSales.com, won the 2010 Dealers’ Choice Diamond Award for Best Website Solution, and also won the 2009 Most Comprehensive Search Marketing Platform Award from the Automotive Search Marketing Association.
Meanwhile, Dealer.com CEO Mark Bonfigli won the New England Ernst & Young Entrepreneur Of The Year 2009 Award, and was a finalist in the Ernst & Young LLP Entrepreneur Of The Year 2009 national program.
