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What Are The Most Expensive Keywords?

By Anna Johnson on October 22nd, 2009

Just how expensive can a click get? How high is high when it comes to keywords in a pay-per-click (PPC) campaign? Well, according to AdGooroo’s ‘Search Engine Advertising Update – Q309′, you’ll be paying $99.44 for “mesothelioma” on Google!

In fact, here’s a sampling of the 20 most expensive keywords on each of Google, Yahoo and Bing, based on the highest reported cost-per-click for advertising to search engine users in the United States, based on September 2009 data:

20 of The Most Expensive Keywords on Google:

  • mesothelioma: $99.44
  • buy structured settlements $79.01
  • data recovery san jose $75.71
  • paxil lawyers $74.39
  • annuity loans $72.82
  • purchasing structured settlement $68.79
  • student loan debt consolidation $68.54
  • asbestos law firm $67.97
  • secured loans $67.57
  • sell my structured settlement payment $66.21
  • asbestos lawyers $65.03
  • paxil birth defects $63.49
  • structured settlement sale $63.43
  • sale settlement structured $63.43
  • asbestos lawyers $61.37
  • bank of america home equity loan $60.75
  • buy settlements $58.21
  • asbestos claims $57.84
  • asbestos attorney $57.65
  • purchase structured settlement $56.82

20 of The Most Expensive Keywords on Yahoo:

  • mesothelioma $60.68
  • online degree in psychology $38.62
  • management degrees online $27.50
  • auto insurance quote $26.78
  • online mba degrees $26.65
  • bank accounts $26.29
  • college graphic design $25.50
  • graphic design colleges $25.50
  • auto ins $25.23
  • online accounting degree $24.97
  • graphic design college $23.89
  • college degree online $23.05
  • online car insurance quote $22.86
  • psychology colleges $22.70
  • online management degree $22.50
  • car insurance $22.49
  • insurance auto $21.97
  • psychology college $21.84
  • adt security $21.69
  • online schools $21.17

20 of The Most Expensive Keywords on Bing:

  • auto insurance comparison $55.20
  • adt wireless security system $48.86
  • car insurance ratings $47.94
  • auto insurance specialists $47.34
  • criminal justice degrees online $47.30
  • business mba online $47.06
  • small business health insurance plan $46.62
  • all day home security system $46.42
  • debt consolidation home equity loan $46.42
  • interest only mortgage refinance $45.51
  • term life insurance calculator $45.47
  • business hosting services $45.39
  • term life insurance quotes $45.34
  • auto insurance specialist $45.27
  • criminal justice online degree $45.14
  • car insurance companies $45.13
  • life-insurance quote $45.13
  • online term life insurance $45.06
  • online education masters degree $45.04
  • free health insurance quote $45.02
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