Web Audience Company Effective Measure Gets $4 Million From Rho Ventures
By Anna Johnson on March 3rd, 2010Australian based Effective Measure, which provides an online audience measurement technology for publishers and advertisers, has raised $4 million in series A funding from Rho Ventures.
Effective Measure measures web audiences by enlisting website visitors to a panel. The company then monitors and reports on general and segmented panel usage to advertisers, enabling them to better target and craft their online ad campaigns.
According to its website, Effective Measure is currently tracking over 56.90 million visitors and 123,000 active opt-in members across regional online interactive segmentation panels in 16 countries including those in the Asia-Pacific region, Asia and the Middle East.
Effective Measure plans to use the funding to further develop its audience measurement technology and enhance its market presence.
