Efficient Frontier has released its June average search engine based cost-per-click (CPC) data.

A snapshot of the results reveals that the average CPC per category are as follows (all figures are in US dollars):

Auto Finance: $1.91
Automotive: $0.50
Dating: $0.41
Finance: $2.94
Insurance: $11.14
Mortgage: $3.53
Retail: $0.47
Travel: $0.67

Across these categories the average CPC in June was $2.30, lower than the average of $2.59 in the preceding month.

Source: ClickZ, “Average Search CPC Data by Category for June 2008″, The ClickZ Network, July 15, 2008

Related Articles:

• Cost Per Clicks Down In October
• Is The Cost of Clicks Going Up or Down?
• Average Cost Per Clicks Steady in June 2009
• Pay-per-click Costs Fall in January
• Internet Marketers Paying 20 Percent Higher CPCs in December

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