In the lead-up to the U.S. Federal election, some timely findings from a survey conducted by PointRoll and E-Voter Institute and analysed by HCD Research: voters expect their political candidates to have a solid Internet presence.

Key findings of the survey were that:

• 87 percent of voters expect candidates to have a website;
• 70 percent expect candidates to use email;two-thirds expect candidates to use the Internet for fund-raising, to post video commercials, and to run online ad campaigns; and
• 50 percent expect candidates to use blogs and podcasts.

Source: Press Release, “Survey Says: Candidates Succeed on The Internet! PointRoll and E-Voter Institute Survey, Analyzed by HCD Research, Finds That 2008 Election Could Hinge on Using Internet Tools”, E-Voter Institute, August 22, 2008

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• U.S. Accommodation Businesses Embrace Internet Marketing
• 8 Out of 10 Retail Shoppers Do ‘Pre-Shopping’ Research
• Internet Marketers To Spend More on Display Advertising Than Search Marketing

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