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Virtual Products are Big Business

By Anna Johnson on December 12th, 2008

Who would have thought there would be a market for virtual celebrity accessories, such as Elvis Presley’s jumpsuit or Snoop Dogg’s Dobermans for online avatars?

Well, according to an article in The New York Times, these and other obscure virtual goods are big business. Moreover, the recession has not slowed sales of virtual goods. Not yet anyway.

On the contrary, virtual worlds such as Gaia Online, with 7 million monthly visitors and which sells more than $1 million in virtual goods per month, are thriving. Very interesting article.

Check it out at the link below.

Source: Stefanie Olsen, “Storefronts in Virtual Worlds Bringing in Real Money”, The New York Times, December 7, 2008

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