Viral Marketing More Effective With Paid Search
By Anna Johnson on December 11th, 2008Viral marketing is often referred to as a ‘free’ method of generating traffic. The reality is that the most effective viral marketing campaigns require some investment – and sometimes significant investment – in terms of ‘seeding’.
Indeed, as MarketingSherpa has found – and has published in its first Video Marketing Benchmark Guide – ‘the best way to promote free video is to pay for it’, with paid-search being the most effective promotional tactic.
The table below shows the effect of various promotional tactics on the success of viral video campaigns. Not only does it indicate that paid methods work best, but that using multiple tactics are likely to yield the greatest success.
