Contagion Media is addressing one of the biggest challenges of creating viral games: the expense. The U.K. based company is offering a menu of Flash based games that anyone can rent and customize for their campaigns.

Using Contagion Media’s solution, Internet marketers can upload their own artwork and manage add-ons such as prize pyramids, tournaments and multi- player games.

Sounds good… as long as everyone in the same niche doesn’t start re-skinning the SAME games.

Source: Helen Leggatt, “Viral games for hire from Contagion Media,” BizReport, December 1, 2008

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