Video Gamers are Major Influencers
By Anna Johnson on November 3rd, 2008eMarketer reports that video gamers are highly influential when it comes to persuading others about purchasing, not just video games, but also media and technology in general.
A survey of gamers, conducted for IGN Entertainment by Ipsos MediaCT, found that 39 percent of gamers agreed or strongly agreed – compared with 21 percent of non-gamers – when asked if friends and family rely on them for current technology recommendations.
Similarly, 37 percent of gamers said they were a source of news about movies, TV and entertainment, compared with 22 percent of non-gamers.
Hmmm… or are gamers just more arrogant than non-gamers? (Remember: lies, damned lies, statistics… and interpretations of statistics…)
Source: eMarketer, “Reach Gamers, and You Reach Their Friends”, eMarketer, October 31, 2008
