Video Emails Get Higher Conversion Rates
By Anna Johnson on March 8th, 2010Despite contradictory indications that Internet marketers are abandoning video emails (see Email Marketers Abandon Embedded Videos), a survey by email service provider GetResponse indicates that small and medium sized business (SMB) marketers have embraced video email and plan to increase their use of such technology.
According to GetResponse’s survey of its own customers, SMB Internet marketers increased their video email usage by 480 percent in the past year and over 80 percent plan to increase video email usage in 2010. That’s possibly not so surprising given that 64 percent of the marketers surveyed also said that embedding video in email increased their click-through rates.
