A NEOEDGE sponsored study conducted by Frank N. Magid Associates indicates that video advertising displayed during gameplay sessions boosts brand and product awareness among video game players.

The study of over 3,000 U.S. game players on the NEOEDGE video advertising platform found that video game players exposed to video ads during gameplay had fives times the brand awareness, and three times the product awareness, of those not so exposed.

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• Online Video Advertising Mimicking TV Advertising
• 8 out of 10 U.S. Internet Users Watch Online Video
• Video Beats Display Advertising For Site Visits and Brand Searches

This entry was posted on Thursday, November 12th, 2009 at 10:06 am and is filed under Digital Media, Kikabink Lab, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.