Video Ads in Games Boost Brand and Product Awareness
By Anna Johnson on November 12th, 2009A NEOEDGE sponsored study conducted by Frank N. Magid Associates indicates that video advertising displayed during gameplay sessions boosts brand and product awareness among video game players.
The study of over 3,000 U.S. game players on the NEOEDGE video advertising platform found that video game players exposed to video ads during gameplay had fives times the brand awareness, and three times the product awareness, of those not so exposed.
