Whilst online advertising is said to have declined in overall revenues during 2009, video advertising network VideoEgg reports that it more than doubled revenues to $25 million and achieved profitability during the year.

VideoEgg delivers more than one billion ad impressions per month, which reach an estimated 100 million consumers in four different countries. It uses a pay-per-engagement model and offers innovative ad units, including roll-overs, video ads, and iPhone ads.

According to CEO Matt Sanchez, VideoEgg is averaging a greater than 1 percent ad engagement in contrast to the typical 0.1 to 0.3 percent banner ad click-through rate.

Source: Erick Schonfeld, “In A Year When Online Ads Slumped, VideoEgg Doubled Revenues To More Than $25 Million,” TechCrunch, January 12, 2010

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