ClickZ News reports that the proposed Utah legislation to restrict the ability of search marketers to bid on trademarked terms will not be voted on by the Utah Senate until the January General Session in 2010.

The bill, which was passed by Utah’s House of Representatives in a 38-36 vote, aims to ban advertisers from targeting keywords constituting competitors’ trade marks in search ads aimed at Utah residents.

According to the bill’s Senate sponsor, Senator Curtis Bramble, the Utah Legislature plans to discuss the bill with both proponents and critics of the bill.

High profile critics include AOL, eBay, Google, Microsoft, and Yahoo.

Source: Kate Kaye, “Utah Search Bill Stalled, Sponsor Hopes for Compromise,” ClickZ, March 13, 2009

Related Articles:

• Utah’s Keyword Legislation Passes House in 38-36 Vote
• Internet Marketing Guru Sues ‘Keyword Squatter’
• World Association of Newspapers Objects To Ad Pact
• Google Lets You ‘Remarket’ To Adwords Prospects As They Browse The Web
• Google, Yahoo and Bing: Where Do The Top Search Engine Marketers Advertise?

This entry was posted on Tuesday, March 17th, 2009 at 6:00 pm and is filed under Ecommerce, Law, News and Comment, Search Marketing, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.