Comments on: Using Flash Tutorials To Increase Conversions… a $1 Million Idea? http://www.kikabink.com/news/using-flash-tutorials-to-increase-conversions-a-1-million-idea/ Internet Marketing News, Comment, Research, Tips and More Fri, 03 Feb 2012 10:26:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anna Johnson http://www.kikabink.com/news/using-flash-tutorials-to-increase-conversions-a-1-million-idea/comment-page-1/#comment-1582 Anna Johnson Sat, 22 Nov 2008 23:43:38 +0000 http://www.kikabink.com/news/?p=634#comment-1582 Thanks for explaining Tal. A solution that enables marketers to fully test their videos to improve conversions: now that is compelling. Thanks for explaining Tal. A solution that enables marketers to fully test their videos to improve conversions: now that is compelling.

]]> By: Tal http://www.kikabink.com/news/using-flash-tutorials-to-increase-conversions-a-1-million-idea/comment-page-1/#comment-1576 Tal Sat, 22 Nov 2008 16:36:59 +0000 http://www.kikabink.com/news/?p=634#comment-1576 Its technology COMBINED with effective rich-media and video content. But first and foremost EyeView is a technology company. Which is why leading VCs invested in it. EyeView’s focus isn’t on making videos and flash tutorials easier. ITS ON MAKING SURE THEY INCREASE CONVERSION. Making an effective video is just the first part of the process (which for the record requires a lot of expertise). But how do websites make sure teir video increases conversion? By using EyeView’s platform (see video: http://eyeviewdigital.com/platform.htm ): Serving (delivering) the video in the manner which suits the specific website and specific customer need (does a first time visitor need to have the same experience as a second time visitor, how long should the video be? In what language? With or without background music etc)- all these serving options and much more iare enabled through EyeView’s platform. The platform than addresses the challenge of quantifiably identifying what is most effective for the specific website and user by enabling A/B split testing (giving different users different experiences and measuring the impact on website conversion). Effective content + Smart Serving + Testing and analyzing = conversion. Its technology COMBINED with effective rich-media and video content.
But first and foremost EyeView is a technology company. Which is why leading VCs invested in it.

EyeView’s focus isn’t on making videos and flash tutorials easier. ITS ON MAKING SURE THEY INCREASE CONVERSION.

Making an effective video is just the first part of the process (which for the record requires a lot of expertise). But how do websites make sure teir video increases conversion?

By using EyeView’s platform (see video: http://eyeviewdigital.com/platform.htm ):
Serving (delivering) the video in the manner which suits the specific website and specific customer need (does a first time visitor need to have the same experience as a second time visitor, how long should the video be? In what language? With or without background music etc)- all these serving options and much more iare enabled through EyeView’s platform.

The platform than addresses the challenge of quantifiably identifying what is most effective for the specific website and user by enabling A/B split testing (giving different users different experiences and measuring the impact on website conversion).

Effective content + Smart Serving + Testing and analyzing = conversion.

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