Online video advertising constitutes a fraction of U.S. Internet marketing budgets right now – accounting for about only 4.3 percent of total online advertising spending and just 1.6 percent of television ad spending – but eMarketer reckons it will grow strongly over the next few years.

According to eMarketer, online video advertising will climb to 11 percent of online ad spending and 5.5 percent of television spending by 2013.

Also, while online video advertising is just a fraction of television advertising, those who invest online appear to be willing to pay more per hour of viewing.

While eMarketer estimates U.S. television advertisers will spend $0.13 per hour of viewing, online video counterparts are content to spend 38 percent more, at $0.17 per hour.

Source: eMarketer, “The Online Video Advertising Picture Clears Up,” eMarketer, August 11, 2009

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