Research by comScore shows that U.S. Internet users viewed 13.5 billion online videos in October, 2008 – an increase of 45 percent over the number in October 2007.

Google owned sites attracted the vast majority of video viewers. Internet users watched nearly 5.4 billion videos – or 40 percent of all online videos viewed – on Google sites. Practically all (i.e. more than 98 percent) of such videos were on the Google-owned YouTube.com.

Fox Interactive Media had a 3.8 percent share of online videos viewed, or 520 million videos. It was followed by Yahoo! Sites with 363 million (2.7 percent) videos viewed, and Viacom Digital with 305 million (2.3 percent) videos viewed.

Hulu, a joint venture between NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).

Source: comScore, “YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008,” Press Release

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