U.S. Internet Advertising Grew by 10.6 Percent in 2008
By Anna Johnson on April 2nd, 2009A report by the Interactive Advertising Bureau (IAB) indicates that United States based Internet advertising grew by 10.6 percent to $23.4 billion last year. Also, $6.1 billion was spent in the fourth quarter, making it the first time Internet advertising exceeded $6 billion.
Spending in the fourth quarter was 2.6 percent higher than in the fourth quarter of 2007 and 4.5 percent over the level of spending in the third quarter. Despite a lower rate of growth than in past years, the continued growth proves there’s still plenty of promise in Internet advertising.
Most money was spent on search advertising, which made up 45 percent of total Internet ad spending. This grew by 20 percent for the year.
Rich media and video advertising grew the most – growing by 123 percent p.a., from $324 million in 2007 to $724 million in 2008. Display advertising, meanwhile, grew by 8 percent during the year, but declined 4 percent in the fourth quarter.
Overall, performance based advertising trounced impression based advertising in 2008.
Over half of all online ad spending (57 percent) was devoted to performance based advertising, far more than the 39 percent spent on impression based advertising. Interestingly, the difference between the two has widened from 6 percent to 18 percent.
April 2nd, 2009 at 1:12 pm
I enjoyed your insight on why internet has gone up 10%.For its not costly like print media , another good aspect is you can reach millions of people at the click of a button.Also you can create message to the target audience.Your article was dead on with internet advertising you get more bang for you get more bang for your buck.