U.S. Ad Spending Drops Down 15.4 Percent In First Half of 2009
By Anna Johnson on September 13th, 2009The Nielsen Company reports that U.S. consumer advertising for the first half of 2009 was 15.4 percent below the same period in 2008. Preliminary numbers indicate that U.S. ad spending dropped by more than $10.3 billion to $56.9 billion in the first half of this year.
Interestingly, during the first half of 2009, the only medium to show some growth in ad spending was cable television (up 1.5 percent). Every other category of media studied by Nielsen experienced declines, ranging from the Internet (down by 1.0 percent) to local Sunday newspaper supplements (down by 45.7 percent).
