U.K. Marketers Investing in SEM At Expense of Usability
By Anna Johnson on September 10th, 2008Jack Marshall, writing for The Clickz Network, reports that U.K. marketers may be investing in search engine marketing at the expense of website usability.
Mr Marshall quotes the 2008 Online Conversion Report released by U.K. digital firm Rawnet. This indicates that 78 percent of British consumers have been deterred from dealing with companies because of hard-to-use websites. Furthermore, 20 percent of those surveyed regarded the most creative and spectacular sites as typically difficult to navigate.
Rawnet’s findings underscores the need for Internet marketers to remain mindful of usability and conversions. Should you spend an extra dollar on getting more traffic… or boosting your conversion rate?
