Data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. online advertising grew by 13.9 percent in 2010, reaching a record $25.8 billion.

The firms predict that online ad spending will grow to $28.5 billion in 2011, surpass $30 billion in 2012 and exceed $40 billion in 2014.

Source: eMarketer, “Online Ad Spending Set to Break Records,” eMarketer, January 3, 2011

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This entry was posted on Friday, January 7th, 2011 at 11:47 am and is filed under Market Research, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.