Internet marketing research firm eMarketer expects U.S. online advertising to grow from $25.8 billion in 2010 to $28.5 billion in 2011 – a rise of 10.5 percent. eMarketer forecasts online ad spending to grow at similar rates thereafter, reaching $40.5 billion in 2014.

During the next few years, eMarketer expects online advertising to grow much more than total media advertising, which the firm expects to be $168.5 billion in 2010 and increase by just 1.2 to reach $170.5 billion percent in 2011, and $188.5 billion in 2014.

Out of the various online advertising formats, eMarketer says online video advertising will be the fastest-growing format over the next few years, while paid search will attract the most money.

Source: eMarketer, “Online Ad Spend Continues Double-Digit Growth,” eMarketer, December 6, 2010

Related Articles:

• Online Video Advertising To Reach $2.7 Billion in 2010
• Online Advertising Down in 2009
• Online Video Advertising To Grow, Slow and Peak in 2012
• How Many Online Ad Video Predictions Do We Need?
• Internet Marketers To Spend More on Display Advertising Than Search Marketing

This entry was posted on Thursday, December 9th, 2010 at 10:23 am and is filed under Market Research, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.