According to eMarketer, 2010 marks the first year that online advertising exceeded spending on newspaper ads.

Whilst total newspaper advertising reached $25.7 billion in 2010 (down 6.6 percent from 2009) and advertising in print newspapers alone dropped to $22.8 billion, online advertising grew by 13.9 percent to reach $25.8 billion.

eMarketer expects the gap between newspaper and online advertising to widen in 2011. The firm expects newspaper spending to drop to $24.6 billion in total ($21.4 billion for print alone) while online advertising will reach $28.5 billion.

Source: eMarketer, “Online Ad Spend Surpasses Newspapers,” December 21, 2010

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• Internet Marketers To Spend More on Display Advertising Than Search Marketing

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