Over half (59 percent) of U.S. adult mobile phone users intend to use their mobile phones to buy Christmas and holiday gifts during the 2010 holiday season. This represents a 25 percent increase over those who used their mobiles for shopping last year.

Based on an October 2010 survey of over 1,000 U.S. adults conducted by the Mobile Marketing Association and Luth Research, 64 percent of U.S. adult mobile users expect to use their mobile phone before going into a store, and 12 percent anticipate using their device to respond to a TV, billboard or newspaper ad.

In other findings, the research finds that:

• 13 percent of mobile phone using holiday shoppers expect to use their phone to purchase or pay for gifts.
• The most common tasks mobile users intend to use their mobile phones for are searching for locations where a gift is sold, and comparing prices.
• Mobile phone using holiday shoppers believe their mobile phones will be most useful for buying movies, music, consumer electronics and books.

Related Articles:

• 1 in 5 Mobile Phone Owners Engage in Mobile Commerce
• Almost 6 Out of 10 U.S. Consumers Use Daily Deal Sites For Gifts
• U.S. Online Christmas Shopping Hits Record $32.6 Billion
• Mobile Phone Users Prefer News and Information on Their Mobiles
• U.S. Online Holiday Sales Up 12 Percent To $22 Billion So Far

This entry was posted on Tuesday, November 16th, 2010 at 11:35 pm and is filed under Ecommerce, Mobile Marketing, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.