Ground Truth, a mobile media measurement firm, reckons U.S. mobile Internet users spend more than half their mobile Internet time on social networking activities. What’s more, users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace.

Based on its census of 3.05 million U.S. mobile phone users, Ground Truth found that mobile Internet users spent their time according to the following percentages during the week ended April 4, 2010:

• Social Networking: 59.83 percent
• Portals: 13.65 percent
• Operator: 9.02 percent
• Messaging: 7.35 percent
• Mobile Downloads: 1.27 percent
• All Other: 8.88 percent

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• Facebook and Twitter Access via Mobiles Up 100-300 Percent
• Consumers Use Social Media To Get Discounts

This entry was posted on Monday, May 3rd, 2010 at 8:21 am and is filed under Mobile Marketing, News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.