In October 2010, 175 million U.S. Internet users watched online video. During the month, they spent an average of 15.1 hours viewing online video in general and 4.5 hours watching YouTube videos alone.

Based on comScore Video Metrix data, the most popular online video properties by viewer were as follows:

1. Google Sites (mainly YouTube): 146.3 million unique viewers
2. Yahoo! Sites: 53.8 million viewers
3. Viacom Digital: 52.9 million viewers
4. VEVO: 47.6 million viewers
5. Facebook.com: 47.4 million viewers

Google Sites also had the highest number of viewing sessions, exceeding 2.0 billion in October, with the average time spent per viewer at 4.5 hours. The duration of the average online video was 5.0 minutes.

Related Articles:

• YouTube is Leading Online Video Site in January 2011
• Google/YouTube Has 85 Percent Share of U.S. Online Video
• 83.1 Percent of U.S. Internet Users Watch Online Video3
• Americans Average 7.6 Hours of Online Video Per Month
• 8 out of 10 U.S. Internet Users Watch Online Video

This entry was posted on Sunday, November 21st, 2010 at 11:06 pm and is filed under Digital Media, Market Research, News and Comment, Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.