U.S. Internet display advertising spending increased by 7.3 percent in 2009 compared with 2008. This is in sharp contrast to overall advertising which dropped by 12.3 percent to $125.3 billion, according to data from Kantar Media.

On the bright side, Kantar Media said the 6 percent decline in overall ad spending in the fourth quarter of 2009 was a lower decline than that in the third quarter, indicating signs of a recovery in ad spending.

National TV ad spending also showed some resilience last year, with declines in cable TV (-1.4 percent) and network TV (-7.6 percent) less than the overall ad market.

Print media, meanwhile, was in the doldrums in 2009, with newspaper ad spending down 19.7 percent, Sunday magazine expenditures down 11.0 percent, and ad spending in consumer magazines down 16.6 percent.

Related Articles:

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• Internet Advertising Up 15 Percent in 2010
• Online Advertising Down 5.3 Percent in First Half of 2009

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