Just how many times are online display ads viewed by U.S. Internet users? How about 1.11 trillion times, according to comScore data for the first quarter of 2011.

comScore’s Ad Metrix research shows that around 1.11 trillion display ads (including static and rich media ads but not video ads, house ads or tiny ads of less than 2,500 pixels in dimension) were delivered to U.S. Internet users in Q1 2011.

Facebook ads alone made up about a third of these at 346 billion impressions – nearly double the number Facebook delivered in Q1 2010.

Related Articles:

• U.S. Display Advertising Up 15 Percent in Q1 2010
• AT&T Dominates Display Ad Impressions in Q1 2011
• Hulu Displays 1.1 Billion – 24 Percent of All – Online Video Ad Impressions
• Social Networks Delivering High Display Ad Impressions For Low Cost… an Opportunity For Internet Marketers?
• Hulu Serves 1.1 Billion Online Video Ad Impressions in January 2011

This entry was posted on Saturday, June 4th, 2011 at 5:06 am and is filed under Market Research, News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.