Parks Associates’ new consumer study ‘Mobile Convergence: Platforms, Applications, and Services’ indicates that U.S. consumers are increasingly adopting mobile Internet and email services. More than 40 percent of the 70 million U.S. broadband households with a mobile phone service – 28 million households – have adopted non-text mobile data services.

Interestingly, over a quarter of mobile service users have adopted mobile Internet and email services, far outweighing their adoption of other mobile data applications such as mobile TV and music. Meanwhile, mobile social networking and navigation services have each penetrated more than 10 percent of mobile users.

Said Harry Wang, Director of Health and Mobile Product Research, Parks Associates:

“The strong growth in usage of mobile Internet, email, social networking, and navigation during the past two years shows consumers are eager for mobile applications that offer convenience and rich features. Smartphone penetration will exceed 30 percent of broadband households in 2009. These 20 million households will be a perfect target for carriers to market their mobile data services.”

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This entry was posted on Tuesday, December 8th, 2009 at 2:08 pm and is filed under Email Marketing, Market Research, Mobile Marketing, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.