U.S. Companies Boost Use of Mobile Apps By 38 Percent
By Anna Johnson on January 30th, 2011U.S. companies are embracing mobile applications as both tools to boost internal productivity and as marketing tools to provide better customer service and gain a competitive edge.
According to a report from InformationWeek Analytics, “Application Mobilization: A Rapidly Changing Landscape” U.S. companies significantly increased their adoption and deployment of mobile apps in 2010.
Over half (52 percent) of the 700 corporate technology professionals surveyed either deployed or planned to deploy mobile apps on smartphones in 2010. This is 30 percent more than the 42 percent which had deployed or planned to deploy mobile apps in 2009.
Meanwhile, 27 percent of executives reported widespread adoption of mobile applications in their organizations, up from 21 percent in 2009 – an annualized increase of 38 percent. Half said they were willing to develop their own enterprise mobile applications.
RIM’s BlackBerry still dominates the corporate smartphone landscape, with a 57 percent share of the corporate smartphone market, followed by Apple’s iPhone operating system with 35 percent. Google’s Android operating system is the third most popular smartphone among corporates, with a 27 percent share, followed by Windows Mobile with 22 percent, and Palm Pre and Symbian with 6 percent each.
