eMarketer expects U.S. advertisers to spend $1.68 billion on social networking sites in 2010.

This represents a 20+ percent increase over the amount spent on social network advertising in 2009, and constitutes 6.7 percent of all online advertising. eMarketer forecasts social network advertising to rise to $2 billion by 2011.

eMarketer expects Facebook to attract more than half of all social network advertising funds. At the same time, advertisers will increasingly eye Twitter and social games for ad spending, whilst moving away from MySpace.

Source: eMarketer, “Social Network Ad Spending to Approach $1.7 Billion This Year,” eMarketer, August 16, 2010

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• The Average Social Network Gamer Is a 43 Year Old Woman (and Other Interesting Findings About Social Gamers)

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