Twitter seems to be edging towards a monetization strategy with the introduction of house advertisements and some search results on account holders’ home pages.

Right now, the ads link to Twitter Search or the Twitter Widget. As suggested by TechCrunch, it’s highly possible that Twitter is testing click-throughs, traffic and conversions, in preparation for selling ad space to third party advertisers.

Or maybe for its own offers.

Source: Michael Arrington, “Twitter Experimenting With Text Advertising,” TechCrunch, March 16, 2009

Related Articles:

• More Searches… But Fewer Paid Clicks… Why?
• Hitwise Stats May Not Be Accurate
• New Technologies Help Marketers Test, Track and Increase Conversions Automatically, On The Fly
• Blog Network Slashes Pay For Bloggers
• Cool Tip For Tracking Click-Throughs

This entry was posted on Thursday, March 19th, 2009 at 12:00 pm and is filed under News and Comment, Online Advertising, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.